Privacy Policy

ÉLOURE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). ÉLOURE is operated by Balmain Hair B.V. and powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect or investigate fraudulent or malicious activity, and protect our Services and customers.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws, respond to legal requests, enforce our policies, and protect our rights and the rights of others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and personalized advertising.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger, acquisition or bankruptcy.
• To comply with applicable legal obligations or protect our rights and Services.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of such third parties, and we encourage you to review their policies separately.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention of Your Information

No method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

We retain your personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

• Right to Access
• Right to Delete
• Right to Correct
• Right to Data Portability
• Right to Withdraw Consent
• Right to Object to Processing
• Right to Restrict Processing

You may also unsubscribe from marketing communications at any time via the unsubscribe link in our emails.

To exercise your rights, please contact us using the contact details below.

Complaints

If you have complaints about how we process your personal information, please contact us first. You may also lodge a complaint with your local data protection authority where applicable.

International Transfers

Your personal information may be transferred to and processed outside your country of residence. Where required by law, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. Updates will be posted on this page with a revised "Last updated" date.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise your rights, you can contact:

Balmain Hair B.V.
De Coopvaert – 5th floor
Blaak 516
3011 TA Rotterdam
The Netherlands

For the purposes of applicable data protection laws, Balmain Hair B.V. is the data controller of your personal information.